Amazon “Media Locker” To Beat Apple, Google To Cloud
Amazon.com Inc. reportedly is working on a service that could be unveiled as early as next week to store customers’ music, video and books “in the cloud.”
Amazon has spoken with some of the major record companies and Hollywood film studios about creating a digital locker service for their film and music libraries and could announce the plans as early as next week, sources told CNET
Sources from both the film and music industries said Amazon is working on creating a cloud locker service that would enable users to store their existing music, film, and book collections, even content not purchased at Amazon, on the company’s servers.
The online merchant has yet to obtain all the necessary licenses, but Amazon managers told counterparts at the studios and labels that it could announce the service before all the negotiations are complete, the sources said.
Amazon is in a hurry to win the race to the cloud, according to the sources. It has been widely reported that both Apple and Google are busy preparing their own media locker services.
The three companies are increasingly coming into competition, with Amazon last week launching its Appstore, a name that drew a lawsuit by Apple. CNET cited unnamed music industry sources who said that Google has begun testing a service internally that lets users store music on servers that can be accessed with any Web-connected device.
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