Nokia’s Effort To Try To Compete With Apple
In another move that shows Nokia’s eargness to compete with Apple, the struggling phone company is ramping up efforts to boost software development for the Ovi platform by trying to attract more developers. Earlier today, Nokia announced that it is purchasing analytics firm Motally. “The Finnish company say the acquisition Friday underscores its attempt to improve mobile Web browsing analytics for software developers of its Internet services, that are struggling to match competitor Apple Inc.,” the Associated Press reported in its coverage of Nokia’s announcement early Friday. The move causes many analysts as Nokia’s latest and borderline desperate attempt to bolster the Ovi platform, which gives mobile pone users access to a wide range of downloads, including games, maps, and music.
Nokia says the systems of San Francisco-based Motally enable software developers to better connect with customers and improve the development of their applications. Privately held Motally was founded in 2008 and has eight employees.
Even though Apple invested heavily in iAd to keep developers satisfied while also attracting the newest and brightest in the business to the iOS platform, Apple can’t presently boast of a similar mobile analytics firm in the fold. Nokia gained a leg up on Apple with this acquisition even though it isn’t yet entirely clear if the move will do anything significant to achieve the goals that Nokia has set and is trying to achieve in the app space. As usual, stay tuned for more news and info on the topic by following us on Twitter and/or subscribing to our RSS feed.
Source: Associated Press