Number of iOS Gamers Explode In The US
We all know there are quite a few games who enjoy mobile videogames on their iOS device and the numbers are apparently skyrocketing according to findings of a new report. The International Gamers Survey from NewZoo indicated that better than half of the nearly 80 million Americans who play mobiles games in the U.S. are now engaging in the mobile gaming activities on their iOS devices.
In other words, there may be around 40 million iDevice mobile gamers around us today. The data, which was collected from roughly 10,000 respondents in June is probably now on the light side. Given that the iPhone 4 was just released this summer and has since sold many units around the world, the number of mobile iOS gamers is likely far higher than this survey suggests. According to the findings presented, Nintendo DS and DSi gamers only sum up to a total of 41 million. Instead of Apple having to catch up to the other “big boys” in the mobile gaming space, it now appears that the tables have already turned. It should still be noted that in several European markets (where iDevice availability is more limited), Nintendo still places far ahead of iOS amongst the mobile gaming users.
Just in case you were wondering, the survey also showed that Apple’s iOS continues to eat away at the market-share of the Sony PlayStation Portable (PSP) market as well. What does this all mean? “Recent growth in the sales figures of the iPod Touch could be an indication that people are increasingly seeing Apple’s portable devices as game platform,” said Peter Warman, NewZoo Managing Director. “The youth seems to be moving from trying their parents device to buying an iPod Touch for themselves. Being able to start off playing free games is a key advantage of iOS and Android devices and comparable to successful social gaming and MMO business models.”
What do you think of the whole ordeal? Let us know in the comments below!
Source: NewZoo


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