Time Square Video Billboard Hijacked “For Real” Via iPhone
We recently posted an article with a hoax video that demoed hacking of a Times Square video billboard screen using an iPhone as a remote control. But now a Canadian man claims to have done it for real. Adi Isakovic, a 27-year-old entrepreneur from Toronto, to actually build hack in real that can stream live video, text messages and other content directly from his iPhone 4 onto the gigantic video screen in Times Square.
On Tuesday night, Adi managed to hack the 5,000-square-foot screen and projected images of his honeymoon and miniature French poodle from his iPhone 4. Unlike the previous one, Isakovic’s video is real.
Adi Isakovic has been working on the technology with his own start-up TubeMote with his wife, Tania Nardandrea-Isakovic. The company intends to allow people to use their phones as universal remotes, controlling not only their televisions and home security systems, but also public screens in elevators, on stadium scoreboards and, of course, in Times Square.
“On my iPhone over here I’ve got my TubeMote remote – it’s actually a custom remote that I made the TubeMote API just for this demo and, basically, what I do is click here and play this video,” says Isakovic.
“You can do this on any screen – you can do it on your laptop, your desktop, your friends can watch at the same time.”
Now here, the screen serves as a web browser that was set to Isakovic’s TubeMote.com channel, he explained. That allowed him to go log into the same account from his iPhone and control the gigantic screen and play videos on it.
After getting noticed, many advertising companies have shown interest in TubeMote. Adi is already working with Adept Media on a humanitarian campaign that will allow people to post messages about Japan on public screens while donating money to the country’s relief effort after a calamitous earthquake and tsunami, as reported by NYTimes.