Feds Investigate Apple’s “iAd” Mobile Advertising Policies
According to Financial Times – The U.S. government is once again going to investigate Apple’s alleged anti-competitive practices, this time for the new language Apple is using in section 3.3.9 of its developers agreement which appears to be directed straight at Google’s AdMob. This would be the second time that federal regulators have looked at Apple relating to mobile ads and one of many other preliminary investigations. It was just yesterday that AdMob broke its silence on the matter and went on the offensive saying that Apple is putting up “artificial barriers to competition” which will only serve to “hurt users and developers and, in the long run, stall technological progress.”
Just to clear things up – Apple is not against other non-iAd advertisements showing up on iPhone; the whole mess actually came up to stop nosy analytic firms from mining device and geo-locating data.
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